For the last first date.

situationships
are a scam.

you knew that already.

You’re good at the game. That’s not the problem — the game is boring. So we took the swiping out. Read as many people as you like; you carry 5 letters a day, and every one of them has to say something.

start writingread the manifesto

Delhi-NCR. 21 and up. Free, for now.

Removed on purpose

  • swiping
  • desirability scores
  • “let’s see where this goes”

Iraada (इरादा) — intention.

Not fate. Not destiny. Not the universe conspiring. Just: on purpose.

We ask you to say it out loud before you’re let in. Takes four seconds. Saves everyone four months.

The rules

Four decisions. That’s the whole app.

01

Five letters a day

Read as many people as you like — reading is free and always will be. Writing isn’t. Five letters a day, so spend them like you mean it. Hard to run three situationships on a budget like that.

02

A full profile, in the open

Photos, prompts, the whole person — everything any app shows you, right there. We’re not hiding faces. We’re asking, to yours, what you’re actually here for.

03

Every like carries a letter

No one-tap hearts. A like only exists with forty characters, minimum, about something the person actually wrote. Yes, that’s more effort. That’s the feature.

04

Honest about everything, sortable by nothing

Yes, your height goes on your profile. No, nobody can filter by it. Radical, we know. No salary field, no caste field, and nothing in the background quietly scoring how desirable you are.

58% want something real. The apps kept building for the other 42%.

58%

of Indian dating-app users say they actually want a long-term relationship

— YouGov, 2025

1 in 5

or fewer believe the app they’re on was actually built for that

— industry study, 2025

Read this bit properly

Who Iraada is for. Who it really isn’t.

For

  • People who read the third prompt before the first photo.
  • Delete the roster. Write a letter.
  • Anyone who’d rather have one good conversation than nine open tabs.
  • “I want a relationship,” said out loud, in daylight, without flinching.
  • Casual was fun. Was.

Not for

  • People who say “let’s see where this goes.” (We know where it goes.)
  • Match collectors. We count replies.
  • Bios that say “nothing serious” and then text at 1am anyway.
  • Anyone whose real dealbreaker is a number. Height is on every profile; there is no filter to sort by it, and there never will be.
  • Scouting on behalf of a single friend. Forward them the waitlist.
  • Personality as a highlight reel. That’s a trailer.

For the last first date.

Twenty honest minutes to start. Then 5 letters a day, for as long as you need them. Probably not that long.

start writing

Not in Delhi-NCR? Your city when it earns it — join the waitlist.